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Suit against Wegmans claiming misleading ads thrown out

A lawsuit against Wegmans and two other grocers over advertising has been thrown out by a federal judge.

A group of customers in New Jersey sued Wegmans, Whole Foods and Acme Markets alleging their advertising misled customers. They said Wegmans advertising its rolls as “store baked” was misleading because they are prepared elsewhere, frozen and reheated at the store. The plaintiffs said the description implies the bread is made from scratch at the store and freshly baked on the premises. They had hoped to gain class-action status and seek compensation for customers in New Jersey.

The New Jersey U.S. District judge threw out the case, saying the claims were too vague and didn’t show a measurable loss on the part of consumers.

“We are not surprised by the news,” said Michele Mehaffy, a spokeswoman for Wegmans. “We’ve never thought there was any merit to this lawsuit. We have never done anything to mislead our customers.”

Aneliya Angelova, the attorney representing the consumers, could not immediately be reached for comment, but told Reuters she considers her clients victorious because the grocers have removed the misleading advertising.

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