Mary S. McGuire has a little summer secret: She mixes her foundation with a liquid bronzer and then, after applying it, adds a few drops of a lightweight replenishing facial oil to her skin.
“It’s all about that healthy glow,” said McGuire, a local Estée Lauder account executive for the upstate New York region.
She calls her liquid bronzer her favorite product for summertime. “I’m obsessed with it,” she laughed.
Like other women, McGuire, 57, likes to change up her makeup a bit in warmer weather. Some women turn to a sheer lipstick. Others look for eye shadows that offer a little sheen without too much shimmer. Others may experiment with colored eyeliners or, yes, even colored mascara.
And others opt to go with no makeup at all – although McGuire reminds women to always wear sunscreen.
Of course, each summer brings fun trends and new products – not just for makeup but also for nails and hair. (Remember hair feathers some years back?)
Take mascara. Blue mascara, to be precise.
In May, the New York Times reported that “a surprising number of high-end makeup brands are offering new takes on this potentially polarizing product, many in nuanced shades that, arguably, have a broader appeal than in the past.”
Shades range from inky navy (borderline black) to traditional cobalts (best suited to evenings) to teal (“comparatively subtle and quite elegant,” wrote Rachel Felder).
But you don’t have to cover your entire eyelashes with it. McGuire said she has seen blue or green mascara applied only to the tips of the lashes, while the more conventional blacks and browns cover the rest.
“What’s nice about that in the summer is that when the sunlight hits, the eyes glisten more,” said McGuire, who has also seen the reverse application – colored lashes with black tips.
Nor is blue mascara only for those with blue eyes.
“It works great with someone who has dark-brown eyes; it brightens the eyes right up,” she added.
Other beauty trends to watch for this summer:
• Blue nail polish: InStyle.com calls blue “summer’s hottest nail polish shade” – from soft pastel to teal to vibrant cobalt.
Not into the blues? “Coral is really big this year,” McGuire said. It complements many warm-weather fashions, including summer whites.
Neutral nail colors are another popular look.
But between choosing from all those nude shades to a sea of brights, some women may wonder: Should my fingernails match my toes?
“Absolutely not. I think what’s great about 2015 is that anything goes; it’s not really what’s ‘in’ style. It’s what you like. My personal preference is that they don’t match. I like my nails to be a neutral color and my toes to be bright in the summer. I don’t think they have to match at all, but some people may prefer that and that’s OK,” she said.
Nail polish brands make it easy to experiment with color – before spending a dime on polish.
The OPI website, opi.com, for one, offers its OPI Nail Studio where, with a click below a photograph of a hand, users can adjust the length of the nails and skin tone to mimic their own and then “try on” colors from OPI’s various collections.
Among the options: Suzi Sells Sushi by the Seashore. Pineapples Have Peelings Too! You Are So Outta Lime!
• Bronze, copper, brown eye shadows: Bobbi Brown offers a deep-brown eye shadow called Burnt Sugar. Estée Lauder calls its eight-color collection of nudes and metallics Bronze Goddess. Sephora offers a five-color palette called Sunrise to Sunset Bronze. Again, it’s all about that glow – and a little sparkle.
• Easy applicators: It’s summer, and summer is supposed to be fun. So should summer makeup. Mary Kay, for one, has an At Play collection.
“That’s our trend look, and it’s really a lot of fun. We have these crayons that have beautiful copper shadow colors on one end and a coordinating liner on the other. They are fast to put on, they’re cream, they’re waterproof – that’s obviously the big thing right now,” said Julie Clark, a Niagara Falls resident and independent beauty consultant for Mary Kay.
For summer, “the bright colors are what’s fun – and anything that is easy to put on and throw in your beach bag,” Clark said. The all-in-one Lip & Cheek Stick, also from the Mary Kay At Play collection, is another option.
Also hot: Self-tanners and CC creams – the latter available in four skin tones and described on the Mary Kay website as “a formula that acts like makeup and is formulated like skin care.”
“People love them because they are lightweight and automatically match your skin. It’s color correction and has the SPF in it,” Clark said.
• Summer lip color: Although “flaming lips” landed on one summer 2015 trends list we came across, some women like to tone it down.
InStyle.com takes it a step further with this tip: “When full-coverage matte lipsticks melt off in the heat, and shiny glosses stick to your hair, it’s time to seek out a happy medium.”
The editors noted some options: “NYX’s Butter Gloss ($5; ulta.com) combines a hint of color, with a spreadable, balm-like consistency as a non-glue-like alternative to your sticky gloss, and for a full color pout, we’re obsessed with Clinique’s Color Pop Lipstick ($18; clinique.com), which has a primer built into the formula, and MAC’s gel-based Huggable Lip Color ($20; maccosmetics.com).”
• Beach waves: A natural look for summer hair with plenty of products to keep it looking so. Also look for hair accessories that help women create this and other laid-back styles – from colorful head wraps and headbands to cute bobby pins and floppy hats.
• Fresh/natural/organic products: Not to be overlooked. The Body Shop describes its new Honey Bronze Tinted Face Gel (mentioned in accompanying story), Honey Bronze Tinted Leg Mist and Honey Bronze Highlighting Dome for cheeks as “enriched with Community Fair Trade Honey from Ethiopia.” Lush Fresh Handmade Cosmetics offers, among its products, eye shadows and liners made with ingredients such as almond oil and cupuaçu butter. Juice Beauty (“The Organic Solution”) offers a Summer Beauty kit that includes its best-selling makeup shades and Hydrating Mist (juicebeauty.com).
Finally, for those looking to concoct their own skin, hair and body care products from ingredients such as fruits, vegetables and yogurt, there are many resources including this book published in November: “Homemade Beauty: 150 Simple Beauty Recipes Made From All-Natural Ingredients,” by Annie Strole (Penguin Publishing Group, $16 paperback).