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Former Nardin student gets big TV job; Ch.4 appears to be having a good July

Remember Paul Cassidy, the last general manager at Channel 7 before the station started going downhill?

His daughter is making quite a name for herself in Hollywood.

Carolyn Cassidy, who was a student at Nardin Academy up to her senior year in high school (her dad left Channel 7 that year), is now the head of current programming at 20th Century Fox TV.

She recently was named senior vice president of current programming for the television production division of 20th Century Fox. It supplies programs to the Fox Network and other networks.

In an email, Cassidy’s father said Carolyn “was always interested in TV.” He added: “I never pushed her, but encouraged her. She did the rest at all four networks.”

In announcing Cassidy’s promotion, Jonnie Davis, the president of creative affairs for the company, said she "has been a tremendous asset to our comedy development efforts. She’s as smart and strategic as she is passionate about our series, and we think under her strong leadership and oversight, our current shows—which are the studio’s lifeblood– will continue to thrive and grow.”

A Harvard graduate like many others in high profile TV jobs, Cassidy joined 20th Century Fox in August 2009 as vice president of comedy series and was promoted to senior vice president four years later. Her resume includes involvement in the development of ABC’s “Fresh Off the Boat,” as well as Fox’s upcoming “The Grinder.” According to a release, she also developed “New Girl” and “Last Man Standing.” She began her TV career at NBC, working on “Will & Grace,” “The Office,” “Las Vegas” and “Ed,” and also was a comedy development executive at ABC Studios.

The July sweeps are the last quarterly periods done the old way with diaries as well as meters. Starting in October – a month before the November sweeps -- Nielsen starts measuring audiences monthly.

The July sweeps are also the least important of the four monthly periods that advertisers look at closely. So I don’t know what to make of what has happened locally during the first two weeks of this July’s rating period.

Channel 4 appears to have has made some gains in the 5 p.m. to 6:30 p.m. block, where Channel 2 has dominated recently. After two weeks of the four-week period, Channel 4 and Channel 2 are tied at 6 p.m. as they were statistically a year ago.

At 5 p.m., Channel 4 has cut Channel 2’s full sweeps lead from a year ago by more than half.

At 5:30 p.m., Channel 4 has almost cut Channel 2’s lead in half.

It’s the same story at 6 a.m., primarily because Channel 2 has lost audience rather than Channel 4 has gained any.

At 11 p.m., Channel 2 is receiving some good news. It is ahead of Channel 4, which easily won the time period a year ago. The victory is more a product of Channel 4 losing audience than Channel 2 gaining as overall viewership has dropped significantly at that hour this summer.

Channel 7, which recently tweaked its morning program, remains a poor third in the morning and has lost audience from a year ago. But it has noticeable increases from 5 p.m. through 6:30 p.m.

Of course, summer viewing patterns are different with so many people vacationing.

Channel 2 morning co-anchor John Beard and primary weather anchor Kevin O’Connell missed more than a week attending the wedding of the daughter of former Channel 2 sports anchor Ed Kilgore in Scotland. One of the more amusing photos making the rounds on the social networks had the three amigos wearing kilts. Sports director Adam Benigni also took some vacation time in July but didn’t attend the wedding.

apergament@buffnews.com

 

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