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Letter: Digital signs often help small businesses compete

Digital signs often help small businesses compete

Small, privately owned businesses have many challenges. In addition to big-box stores, the Internet has changed how people shop. From time to time, lip service is paid to the concept of shopping local, but are we serious? This is what crossed my mind while reading The News article regarding digital signs.

The article indicated that small village areas have the most restrictive sign regulations. Why handicap small businesses located in traditional downtown areas? If local municipalities are serious about growing their local economies, they need to allow businesses to employ every tool to get their message out, including digital signs. Let them compete with the big-box stores and strip plazas and get their message out before they lose another customer to the Internet.

To quote the U.S. Small Business Administration: “Signs are meant to attract attention. A business district handcuffed by restrictive sign code is often bland, uninviting and economically underachieving. Fewer sales, over time, can result in a decreased property tax base. A decrease in tax revenues would surely impact a municipal budget. Smaller budgets frequently result in diminished services to the public. Given this, it’s ironic that towns that wish to enhance the look of their community by strictly and unfairly regulating commercial signs might ultimately help in making the town less livable.”

True, we don’t want our communities to look like Las Vegas, but we don’t want abandoned ghost towns, either. With reasonable regulations we can prevent both.

Rudy Tichy

Owner, Twin Village Music