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Diversity, ‘new day’ set the tone for Buffalo’s winning logo entry

A 42-year-old graphic designer is the winner of the City of Buffalo’s Opportunity Pledge logo contest.

Erin B. Harris, a Syracuse University graduate and freelance designer, created a logo featuring City Hall, a rising sun, and hands representing diverse cultures and ethnicities.

The sun, represents “every day is a new day,” Harris said, and the hands reflect a pledge to support diversity.

“I am honored to be part of this,” Harris, a Buffalo resident, said during a news conference Tuesday when her winning logo was unveiled.

The Opportunity Pledge is part of a commitment by the administration of Mayor Byron W. Brown to support an atmosphere of inclusion and equality in Buffalo.

After the city announced the pledge contest last month, 20 people submitted logos. Harris’ design, the mayor said, best reflected the city’s values and opportunities.

The logo will appear on billboards across the city, on government Channel 22, and on city websites and social media, as well as at community events.

As the winner, Harris received a one-year Adobe Creative Cloud subscription and a Wacom pen, valued at $680, from IBM, one of the sponsors.