Milk is a loss leader at most area supermarkets and grocery stores these days. The retail establishment might make only a razor-thin profit or even take a loss on milk, with the hope that while you’re there for the cheap milk, you might buy something else.
Fifty-five years ago, however, a mom-and-pop atmosphere still surrounded dairy in Western New York.
Milk trucks delivered to your back door or front step and filled up the big corner milk machines daily with fresh milk and syrupy orange drink.
You were far more likely to see the name of a dairy you’d actually visited or had at least seen because it wasn’t too far away from your home.
In pages of The News this week 65 years ago were ads for Hoefler’s Dairy of Amherst, Lang’s Dairy on Buffalo’s East Side and Spark’s Dairy on the city’s West Side.