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Brookdale rebrands 7 area nursing homes

Seven nursing homes in Erie and Niagara counties are being renamed seven years after they were purchased by Brookdale Senior Living.

Brookdale, the largest owner and operator of assisted living facilities in the country, is rebranding the facilities it purchased in 2008 to make it clear they are part of a regional and national continuum of care network, according to the company. The homes provide a range of services, including independent living, assisted living and care for residents with Alzheimer’s and dementia.

The facilities are: Sterling House Niagara and the adjacent Clare Bridge Niagara, both of North Tonawanda, which are renamed Brookdale Niagara; Wynwood Kenmore, renamed Brookdale Kenmore; Clare Bridge Williamsville, renamed Brookdale Williamsville; Emeritus at Bassett Park Manor, of Amherst, renamed Brookdale Bassett Park; Emeritus at Bassett Manor, also of Amherst, renamed Brookdale Bassett Road; and Emeritus at Orchard Glen, of Orchard Park, renamed Brookdale Orchard Glen.

The rebranding will be highlighted at a ribbon-cutting at 1 p.m. Tuesday at Clare Bridge Williamsville, 6076 Main St., Williamsville.