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June 12, 2000: Schoeny gets that City Mattress feeling

We liked that he played hard on the blue line but played soft in the peddling of a good night’s sleep.

For at least parts of three decades,  former Sabres captain and coach Jim Schoenfeld very gently and softly told Western New York about the mattress deals at City Mattress, including in this ad, featured in The News 15 years ago this week.

11 jun 2000 schoeny city mattress

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