A high-definition LED sign 13 stories tall now drapes off the side of Niagara Fallsview Casino in Niagara Falls, Ont.
The three-sided digital billboard is purported to be the largest of its kind in Canada.
The new sign, which went into operation in mid-May, is roughly as tall as the static “Casino” sign that hung on the building since it opened 11 years ago, said Greg Medulun, director of communications for Fallsview.
The new sign gives those passing by a better idea of what’s going on inside the facility, Medulun said, from entertainment options to shopping to other resort amenities.
The sign, which stays on 24 hours a day, is roughly 130 feet by 20 feet wide. The east and west faces of the sign contain nearly 2 million pixels, while the north face has 1.3 million pixels.
The company that sold the casino the sign, Media Resources of Oakville, Ont., told Fallsview officials the sign is the biggest HD LED sign in that country, Medulun said. He would not disclose the sign’s cost.
To get some perspective on how big it is, Seneca Niagara Hotel & Casino in Niagara Falls got its own digital sign last year. Facing Canada, it sits across the top of the 26-story hotel tower and is 108 feet wide and 20 feet tall, a little bit smaller than Fallsview’s sign if it were laid on its side. That project cost $1.9 million, Seneca Gaming Corp. officials said at the time.
A digital screen that went online in Times Square in November contained almost 24 million LED pixels – the biggest such display in the iconic Manhattan site as of that date, according to the New York Times. That screen, which filled an entire block, was almost as long as a football field and was eight stories tall.
The scoreboard in the west end of Ralph Wilson Stadium grew wider during recent renovations, now about 34 feet tall by 164 feet wide. The screens in the corners of the tunnel end zone are 34 feet tall and 60 feet wide.
The video board in AT&T Stadium, the former Cowboys Stadium, in Arlington, Texas, has four sides that are each 72 feet high by 160 feet wide.