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CCM deal pays McDavid millions

Connor McDavid, like any young boy obsessed with hockey, would head to his driveway and shoot pucks.

“Obviously, you miss the net a couple times – more times than you like,” the NHL’s top prospect said Thursday.

It wasn’t long before his father, Brian, had seen too many holes in the garage drywall. He put up plywood and a challenge to Connor and brother Cameron.

“He thought he was all smart and we’d never break through it,” McDavid said in First Niagara Center. “He said, ‘If you can put the puck through this, that day I’ll get you an NHL tryout.’ My brother and I took that as a little bit of a challenge and maybe aimed for it a couple too many times. Eventually, we did break through, so I guess he owes us an NHL tryout.”

The tryout will come this fall after Edmonton drafts him with the No. 1 pick, and the practice helped land McDavid a huge endorsement deal. He signed with equipment maker CCM on Thursday, with the Hockey News reporting the contract is worth $1 million per year.

McDavid had a deal with CCM during his junior days that reportedly paid $250,000 per year. CCM is making the 18-year-old the first player featured in its new “Made of Hockey” campaign.

“It’s not just Connor McDavid as a player. It’s Connor McDavid as a person,” said Sean Williams, CCM’s vice president of global marketing and sales. “It doesn’t take long to see that he’s a unique and special talent.”


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