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KeepUp, a 43North competition winner, launches first app

An app designed to help manage its users’ social media feeds has been released to the public, several months after the company was one of the winners of the 43North business plan competition.

KeepUp released its beta version last Wednesday, meaning that it’s available to the public, but is still being refined by its makers. The app is a tool for managing streams from various social media sites like Twitter, Facebook and Instagram. Users can choose which people or events to follow on each stream through the app, which is free to download.

With a basic version of the app, the creators were one of 11 teams that received funding from the 43North competition last October, which is part of the Buffalo Billion initiative and gives funding and resources to startups and entrepreneurs.

Lauren Washington, co-founder and CEO of KeepUp, said winning the competition gave the company a chance to hire developers and push the product development forward. In addition to the $250,000 in winnings, it provided an incubator space and mentorship, she said.