ESPN this morning confirmed one of the worst-kept secrets in Western New York.
The network is planning to carry a “30 for 30” film on the Buffalo Bills four straight Super Bowl losses in the 1990s.
It really is old news. Buffalo News sports columnist Jerry Sullivan first let out the secret in an Aug.1 column when retired Bills quarterback Jim Kelly was being interviewed by the film’s producers.
But the sports network made it news again this morning when it showed some clips at an upfront presentation to advertisers in New York City.
However, ESPN didn’t reveal any details about the film or say when it is expected to air.
According to sources, the sports network is expected to air the film before the 2016 Super Bowl.
The “30 for 30” franchise often times its films to sports events. The “30 for 30” film “I Hate Christian Laettner” aired in March before the NCAA men’s basketball tournament began.
ESPN can’t reasonably expect details to remain secret for much longer since so many former Bills already have been interviewed.
According to sources, Jim Kelly, Frank Reich, Thurman Thomas, Steve Tasker, Darryl Talley, Andre Reed, former Coach Marv Levy, special teams coach Bruce DeHaven, offensive coordinator Ted Marchibroda and field goal kicker Scott Norwood are among those who have been interviewed.
The film is being produced by NFL Films. One of the directors for NFL Films is Michelle Girardi Zumwalt, a 2000 graduate of Nardin Academy and a 2004 graduate of St. John Fisher College.