This is what I’m thinking:
Round One of the big May sweeps battle at 6 p.m. goes to Channel 2 news over Channel 4 by a comfortable decision.
The results of the first week of the sweeps are a reversal of what had been happening since Channel 4 dumped its traditional sports report at 6 p.m.
Channel 2 averaged an 8.7 rating to win week one of the sweeps, while Channel 4 averaged an 8.2.
A year ago when Channel 4 was still carrying a traditional sports report, it won the first week with a 10.1 to 9.6 for Channel 2.
I’m not saying the dropping of the traditional sports report is the reason for the change. But it could be a factor as more viewers have become aware of it. As I’ve written before, it will be some time before Channel 4’s dropping of the traditional sports report at 6 p.m. can be evaluated properly.
Two other news time periods to watch because of changes are at 6 a.m. and 10 p.m.
At 6 a.m., Channel 7’s new weather-centric program featuring Andy Parker and Autumn Lewandowski isn’t getting any traction. It averaged a 1.7 rating the first week, down from a 2.0 a year ago. However, Channel 2 and Channel 4 also lost morning viewers in a time period that Channel 2 leads by the same 1.1 rating point margin it had for the week a year ago. A year ago, it was 6.6 to 5.5. Now it is 5.5-5.4.
At 10 p.m., Channel 2’s newscast on WUTV won over the first half hour of Channel 4’s hour-long newscast now anchored by Nalina Shapiro on sister station WNLO-TV, 3.5-3.1. A year ago, Channel 4 won the week decisively, 5.7-2.9. Channel 2 has slowly cut Channel 4’s winning margin well before Shapiro took over the newscast. In the November sweeps, Channel 4 won, 3.8-3.2. The margin slipped to two-tenths of a point during the February sweeps, when Shapiro was in the 10 p.m. anchor seat before Channel 4 began running promos for her.
Of course, the real winners in all newscasts are determined when the demographics so important to advertisers arrive in late May or early June.
Channel 2 also was a big winner over the weekend at the New York State Emmy Awards announced in New York City. The NBC affiliate won six Emmys in the medium market category for stations in markets 50-99. That is believed to be the most Emmy wins in one year for the station.
Athan Kompos was credited as the news producer for the station’s wins for best morning newscast, best daytime newscast and evening newscast. Reporter Dave McKinley won in the writing category, sportscaster Jonah Javad won for single story for a feature, “Timeless Touchdown,” and James Caskie, Dan Meyers and Justin Wahowski won for single spot news promo for “Winter’s Coming.”
I can see another promo coming very soon emphasizing Channel 2's Emmy wins. Channel 2 was the only local station to win Emmys.
Attention HBO and Showtime subscribers. If you didn’t drop $100 to see Saturday night’s big fight between Floyd Mayweather and Manny Pacquiao, both pay-cable channels are carrying it on delay at 9 p.m. Saturday. Why? Mayweather has a deal with Showtime that has one more fight, Pacquiao has a deal with HBO.