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PBS show spotlights three Buffalo small businesses

A national TV crew is in Buffalo this week to film three businesses for an episode of a show spotlighting entrepreneurship.

“Start Up,” which airs on public television stations, will shoot and do interviews Wednesday at City Dining Cards, the customer loyalty company on Main Street. On Thursday, the crew will film at Public Espresso, the small-batch coffee roaster in the Hotel @ the Lafayette. And Friday, their focus will turn to the Consumer Beverages Craft Cruiser, an eco/beer-tourism megacycle for 15 passengers that will be available for rental in coming weeks.

“I’m excited,” said Patrick Finan, an owner of City Dining Cards. “I think it’ll be a great opportunity to showcase Buffalo, the renaissance that’s going on and to show that Buffalo is a great place to start a business. It’ll shed a positive light on Buffalo.”

The Buffalo episode will air during the show’s third season, which will begin in September, airing on PBS and its sub-channels, Create TV and World Channel.

Gary Bredow, the show’s host, creator and producer, said the show aims to demystify and educate Americans about the process of opening a small business. Bredow said there are Americans who dream of being entrepreneurs but are “institutionalized in jobs in corporate America” and are too scared to take the risk. But the show features average Americans of all ages and backgrounds fronting their operations along with “how-to” segments at the end of each episode, enabling apprehensive viewers to realize “I can do that too,” Bredow said.

“The show is kind of, in a way, a market research project, exploring the climate of entrepreneurship in America,” Bredow said.

An episode about Buffalo businesses wasn’t planned for this year, said Jenny Feterovich, a producer for the show. But Matt Davison, co-owner of the Craft Cruiser and managing partner at Martin|Davison Public Relations, along with other local residents, contacted the show and made strong pitches for a Buffalo episode.

And after her own research into the ongoing economic rebirth, Feterovich was sold.

Davison said he called the show because the city’s happening startup scene, bustling with the dig workspace and 43North business plan competition, is deserving of national attention.

“After three days of filming, I think they’ll walk away from our town impressed by the amount of growth,” he said.

The show selects businesses based on owners’ passion and dedication to entrepreneurship.

“It’s that genuineness of someone who had a dream, a vision and found a way to make it happen,” Bredow said.

The crew will have a “wrap party” from 7 to 10 p.m. Friday at Resurgence Brewing Co., 1250 Niagara St. The event will be open to the public.


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