The NHL and its television partners believe the Draft Lottery will receive more attention if it shares the spotlight rather than commands it on its own, so the event is likely moving to the first Saturday of the postseason.
The potential move, first reported by Sportsnet.ca, would create an April 18 date for the lottery. It had previously been held between the end of the regular season and the start of the playoffs.
The league has studied its analytics and determined that fans are more engaged on game nights rather than off days. By holding the lottery on the same day as playoff games, the NHL is banking on more people paying attention.
Seeing which team will win the lottery and the right to draft Connor McDavid would draw viewers at anytime, but NBCSN, Rogers and the NHL believe the first weekend of the playoffs would give the lottery its most prominent placement.
Below is a video of the 2013 lottery, which was conducted prior to the televised results. The procedure will remain the same this year.