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Lawrence H. Reger, owner of Marc Equity Corp.

Dec. 14, 1927 – March 24, 2015

Lawrence H. Reger, a prominent Buffalo area real estate investor and developer in the 1970s and 1980s, died Tuesday in West Palm Beach, Fla. He was 87.

Mr. Reger built a family construction business, Mader Plastering Co., into a holding company for dozens of firms involved in multimillion-dollar deals ranging from land development to steel companies and toxic waste disposal.

His Marc Equity Management Corp. once owned the area’s three largest apartment complexes – Williamstowne and Idylwoods in Cheektowaga and Raintree Island in the Town of Tonawanda – and built luxury townhouses on Buffalo’s waterfront.

An owner and chairman of the former Gibraltar Steel Corp., he and other investors made an unsuccessful bid to buy the Bethlehem Steel Corp. complex in Lackawanna as it was shutting down in the 1980s.

Controversy surrounded several of his deals, notably his major purchase of stock in the former discount department store chain Twin Fair in the mid- 1970s. Mr. Reger defended his action, saying he did not want to take over the company, but saw it as a good investment.

Mr. Reger also began investing millions in Florida real estate development in the mid-1970s and elsewhere.

He was a former officer of the Niagara Frontier Builders Association and a former Canisius College trustee.

A resident of Jupiter, Fla., he traveled extensively and had a keen interest in science, especially genetics. He enjoyed music, swimming and tennis.

Surviving are his wife of 67 years, the former Bernice Mader; four daughters, Therese, Judith Smith, Joanne Godshall and Laurie; six sons, Lawrence E., Richard, Daniel, Robert, Gordon and Greg; two sisters, Lorraine Parker and Eloise Hennigan; five brothers, Ronald, Joseph, Joh, William and Conrad; 28 grandchildren and 10 great-grandchildren.

A memorial service will be arranged.

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