A group of customers in New Jersey are suing Wegmans over claims the company makes about its bakery products.
The lawsuit alleges that it is misleading for Wegmans to advertise its bakery rolls as “store baked” because the bread is actually prepared elsewhere, frozen, then reheated at the store. Consumers said that description implies the rolls are made from scratch at the store and freshly baked on the premises. They hope to gain class-action status for the lawsuit in order to seek compensation for customers in New Jersey’s Camden and Burlington Counties who bought the bread any time from 2008 to the present.
Wegmans disputes the claims.
“We haven’t deceived or misled our customers in any way,” said Michele Mehaffy, Wegmans spokeswoman.
Aneliya M. Angelova, the New Jersey attorney representing the consumers, declined to comment.
Also named in the suit is Whole Foods. Both Texas-based Whole Foods and Rochester-based Wegmans requested the lawsuit be moved to federal court, since the two companies are based outside the state of New Jersey.