As Bills fever grew in the late 1980s and early 1990s, it was difficult to get away from someone trying to sell you Bills merchandise. Men had sweatshirts and flags in the back of trucks in gas station parking lots and in random places along the roads.
The charging buffalo was also seen at craft shows and church bazaars, as the ladies of Western New York took to latch hook, needlepoint and plastic grid cross-stitch to show their love for the Bills.
Major retailers were involved, too. AM&As was a longtime official Bills store, and Bells Markets kept Western New York in the ubiquitous sweatshirts of the era, apparently faster than anyone else.