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Combat Heroin campaign’s videos to air in theaters

Coming attractions will take on more importance during the holiday season.

A series of new public service announcements across New York State aimed at quashing the opiate epidemic are set to be shown in movie theaters, Gov. Andrew M. Cuomo announced Friday.

It is part of the state’s ongoing Combat Heroin campaign, which has reached more than 14 million people through social media to date, state officials said.

In an effort to reach an even broader audience, 10 new “Real Story” videos will be shown in theaters and posted on the state’s Combat Heroin website, www.combatheroin.ny.gov. The videos feature New Yorkers sharing their stories of recovery and describing the consequences of addiction for individuals and families.

“The Combat Heroin campaign is raising awareness and saving lives from the epidemic of drug abuse, and today we’re launching the next phase to continue making New Yorkers safe,” Cuomo said. “By using the stories of real New Yorkers who have struggled with heroin and other drugs, this campaign reminds us that addiction can happen to any family, and that we can all play a role in someone’s recovery. Together we can push back against heroin and prescription drug abuse, and I encourage anyone needing assistance in this fight to reach out today.”

Arlene González-Sánchez, commissioner of the state’s Office of Alcoholism and Substance Abuse Services, added her voice in urging people to view the videos.

“I encourage all New Yorkers to point to these videos as you discuss the risks of addiction with your family and loved ones,” she said. “I can’t think of a better way to share the serious risks of addiction than to watch these first-hand accounts. I hope they inspire individuals, families, and communities to take advantage of the support that is available through addiction treatment providers across the state and the resources available on the Combat Heroin website.”

State residents can access prevention, treatment and recovery information on the website or by calling the state’s HOPEline at 1-877-846-7369. Also, treatment providers across the state can be found on the OASAS website: http://www.oasas.ny.gov/accesshelp/.

email: lmichel@buffnews.com