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‘Frozen’ merchandise and LEGO top the toy list this season

“Frozen” is still hot.

Merchandise from Disney’s movie “Frozen” is among the most sought-after toys for children this year, according to the National Retail Federation’s Holiday Top Toys Survey. It knocked Barbie out of the No. 1 spot – a spot she held for the past 11 years.

One in five parents said they plan to buy “Frozen” merchandise this holiday season, while 16.8 percent of parents will put a Barbie under the tree.

The results mark another setback for Mattel Inc.’s Barbie, which has lost ground to other doll brands. Barbie’s worldwide sales sank 21 percent in the most recent quarter.

The popularity of “Frozen”-themed Halloween outfits, meanwhile, may have boosted the brand’s visibility, said Pam Goodfellow, director of Prosper Insights & Analytics, which worked on the survey.

“Barbie has been the top girls’ toy for over a decade, but it is no surprise that Disney’s ‘Frozen’ has taken the top seat as children have had it on the mind,” she said in the statement.

The Barbie brand is the largest toy property in the world, with global sales topping $1 billion. But even with Barbie losing status, Mattel has benefited from the popularity of “Frozen,” a Walt Disney Co. film about two royal sisters in an ice-bound kingdom. The company makes dolls based on characters from the movie.

LEGO grabs the top spot for boys, with 14.2 percent of parents checking them off their Christmas lists.

“Frozen” merchandise has been in demand since the movie was released last year, with product shortages leaving many parents out in the cold. But retailers were aware “Frozen” would be a hot property this holiday shopping season and have had time to ramp up production, the NRF said.

Dolls fill the top five spots on girls’ wish lists, while boys are asking for blocks, cars, Teenage Mutant Ninja Turtles and video games.

Top Toys for Girls

1. Disney “Frozen” merchandise

2. Barbie

3. Dolls (generic)

4. Monster High Dolls

5. American Girl


7. Tablet, such as Apple iPad

8. My Little Pony

9. Disney Doc McStuffins

10. Apparel

Top Toys for Boys


2. Cars and trucks (generic)

3. Teenage Mutant Ninja Turtles

4. Video games

5. Hot Wheels

6. Xbox One video game console

7. PlayStation 4 video game console

8. Transformers

9. Remote-controlled vehicles

10. Marvel action figures

Bloomberg News contributed to this report. email: