The post was simple enough. Mike Secchiaroli posted a Vine and asked the question, "Am I the only one who saw this?"
It turns out that he just might have -- but not anymore.
His video clip of an insignificant play late in the Buffalo Bills' 43-23 victory over the New York Jets Sunday -- as of this writing Monday morning -- is up to a staggering 4.4 million "loops" on the video social media site Vine.
Here it is:
Here's how the post happened.
With the Bills running out the clock after the tw0-minute warning, running back Anthony "Boobie" Dixon was tackled, and then reached out with the ball, as ball carriers will often do in an attempt to improve the spot. What often doesn't happen is that a defensive player, here Jets defensive end Sheldon Richardson (No. 91), tries to move it back. As you can see, they had a little back-and-forth.
"It was one of last few plays and Boobie Dixon was messing with one of Jets players, and they were moving it back and forth," said Secchiaroli, a sophomore at Cardinal O'Hara in Tonawanda who said he lives in the who lives in the North Tonawanda-Wheatfield area.
"I ended up rewinding it like three times to watch it. I thought it hilarious. I finally got the idea to record and post it. I really had no idea that it was going to take off like it did."
Secchiaroli, who had "30-something" followers on Vine (he's now up to 120) and about 50 followers on Twitter (now up to 68) before the post, said while he often views videos on Vine, he rarely has posted to it. After he posted his video Sunday, he said a few of his friends retweeted it when it first went up.
Then he left his phone in its charger in another room as he began to watch the 4 p.m. games.
That's when he started to hear his phone go crazy.
"I just kept hearing the notifications go off," he said. When he picked up his phone, "I couldn't get to the bottom of where the Twitter notifications were ... there were like 200 re-Vines. It was insane."
Secchiaroli said he noticed that a "Best Vines" account (@TheFunnyVines and its 1.3 million followers) had found his post. "They reposted it, still giving me credit, and then it had 3,000 views," he said. "From there, it went insane. It was unbelievable how fast it spread."
Secchiaroli said the Buffalo Bills favorited it, some of the Pegulas retweeted it, and it kept going on and on: @FunnyPicsDepot (and it's 1.2 million followers), Zemgus Girgensons of the Sabres (and his 41,000), the comedy account "Happy Gilmore" (and its 446,000) and more. His timeline is also filled with retweets of his friends calling him "#famous."
Shortly after the game, the post surpassed a million loops, and by Sunday night around 10 p.m., when I talked to Secchiaroli, it had passed 3.5 million.
For a bit of context, last week we wrote about Breyon Harris and his viral Kyle Orton/Uncle Rico Vine -- that saw 100,000 loops by Sunday night and is currently at 575,000.
Why does Secchiaroli think his post -- of the third-to-last play in a blowout -- took off?
"I just think that when I see something comparable to that -- like a few weeks ago, the Vine of Antonio Brown kicking the Browns punter in face -- you just see it and die laughing, hit share and the favorite button," said Secchiaroli. "When I saw it on TV, it was one of those moments to me."
The remarkable thing about the play is that the CBS announcers never picked up on it and it was not replayed during the broadcast -- and that there do not appear to be any other "competing" Vines or tweets out there, as often is the case with televised plays-turned-Vines.
"It was just one little thing that broadcasters didn't mention -- they didn't even mention it at all," Secchiaroli said. "It's not like Sammy Watkins" getting caught after celebrating too early, "the really big noticeable play that happened, it's the little thing that nobody caught that makes you laugh. It's just something that you catch."
He called the timing of the video clip "perfect." The end of the clip "was the exact time that they cut the camera away to Rex Ryan -- and no one noticed the players were doing that little comedy bit in that amount of time."
Secchiaroli said he didn't see any duplicate clips out there in which people co-opted his post.
"I thought that it was amazing that spread it throughout the internet," he said, "and if you click on any one of them, every single time, it's got my name at the bottom" of the Vine.
Some tweets tagged him while using the link that goes to his Vine page, but some tweets didn't use his name.
"That's social media, you just can't control who gives credit and who doesn't," he said. "I definitely appreciate those who did. But a lot of times people can't tell who did the original when they're sharing it times. Everything that I have seen, most people have given me credit, and I'm extremely grateful to those people."
Secchiaroli said he hopes to go to college for engineering. As a fallback, the huge sports fan would consider something in the sports field. "I've always loved sports, no matter what sport it is," he said. He's played most all sports -- he participates in golf, volleyball and bowling for O'Hara and has played football, basketball and soccer -- but his favorite is lacrosse.
He is currently playing in three different lacrosse leagues, having played recently in a high-level Six Nations tournament in Canada, and he is hoping to try and start a team at O'Hara for next spring. Last year he and a group of players almost had a team together but didn't have "enough time or funding."
Who knows, maybe some fans of his video will reward him for the laughs with some donations to get the team going.