The Riviera Theatre and Performing Arts Center will sell tickets at the McKinley Mall in Hamburg beginning Friday.
The historic North Tonawanda theater has partnered with World Hollywood Entertainment to sell event tickets at the mall collectibles store.
The traditional box office in the theater will remain open and online ticket sales will continue, but the service will give theatergoers in the Southtowns increased access to the Riviera’s events.
“We wanted to give our patrons another option to purchase event tickets with expanded hours and this is a great location inside the McKinley Mall to do just that,” said Jim Pritchard, Riviera Theatre director of theater operations.
Ticket purchasing hours at the theater are limited from 10 a.m. to 4 p.m. Monday through Friday and from 10 a.m. to 2 p.m. Saturday. World Hollywood Entertainment offers longer hours, from 10 a.m. to 9 p.m. Monday through Saturday and from 11 a.m. to 6 p.m. Sunday.