Through the 1950s, as suburban shopping plazas and malls began to make an impact in the retailing habits of Buffalonians at the cost of downtown shopping, the Broadway-Fillmore area marketed itself as the best of both worlds.
Advertised as "Buffalo's Midtown Shopping Center with Plaza Parking!," it had a well-established, impressive list of stores, headed by Sattler’s at 998 Broadway. And after a new Broadway Market was built in 1956, the area also had a 1,000 car parking ramp, free to shoppers.
The market itself, touted as “the finest, biggest market in the Eastern USA,” also made good use of the ramp. Forty-three different vendors could validate your two-hour parking pass.
The ads for the Broadway Market and the Broadway-Fillmore shopping district were on adjacent pages in The News on this day 55 years ago.