Tents will be lining Main and Buffalo streets in Hamburg on Saturday as merchants team up in hopes that the “Flavor of Hamburg” will be the first of many annual sidewalk festivals at the end of the summer.
The Flavor of Hamburg Festival starts at noon with tents on the sidewalks, facing the street. Parking will be prohibited on the street, but there will be ample free parking in village parking lots.
“We’re trying to literally have every business in Hamburg participate,” said Norman Zintz, the organizer of the festival.
He said that more than 100 businesses committed to the festival, which he is calling the “first annual.” The event will have a family atmosphere, with bounce houses, games for children, balloons, an art show, a motorcycle show and more, Zintz said. He said food and drink will be available from local restaurants, but there won’t be a beer tent.
“We’re showcasing all the nice businesses we have here,” he said.
Zintz, who runs a hot dog cart in Hamburg, said he got the idea for the festival while pushing his cart and talking to small-business owners.
“A lot of business people I talk to while I’m hot dogging it said the same thing: There’s nothing really designed for the businesses,” he said.
He came up with the sidewalk festival as a way of showing off the true “flavor” of Hamburg, featuring the village’s merchants. He’s also doing it on a shoestring budget, with money from vendors for each space spent on advertising and promotion, he said.