By Alan Pergament
The Channel 7 morning team of co-anchors Cole Heath and Tiffany Lundberg exited the ABC affiliate this morning after a year on the job.
"The company has decided to go in a different direction and they are no longer at the station," General Manager Mike Nurse confirmed.
The departure of the anchors isn't a surprise since "Good Morning" has been a ratings disaster and hit rock bottom during the July sweeps.
At 5 a.m., Channel 7 didn't even hit a 1 rating and received about 20 percent of first place Channel 2's audience and about 35 percent of Channel 4's audience.
At 6 a.m., Channel 7 had a 1.5 rating, which was slightly less than 30 percent of first place Channel 2's audience and slightly more than 40 percent of Channel 4's audience.
Of course, the anchors with West Coast roots -- Heath is originally from Arizona and Lundberg is originally from California -- took over a morning program that was deep in third place when they started and now is even deeper in the basement.
Nurse said John Borsa will temporarily anchor the mornings, with Desiree Wiley either co-anchoring or being a reporter. Mike Randall also will continue doing weather on the program.
"We are in the process of working with E.W. Scripps (the station's new owner) to develop a new morning program," said Nurse.