David Baker once made the mistake of underestimating Jon Bon Jovi on pretty-face value.
The Pro Football Hall of Fame's president advises others not to do the same.
"He was a great owner, a great marketer, a great businessman," Baker said in the press box at Fawcett Stadium, where the Buffalo Bills are playing the New York Giants tonight.
Bon Jovi is trying to buy the Bills. In hopes of stemming criticism over speculation he would move the club to Toronto, Bon Jovi submitted a letter to The Buffalo News about his intentions to be loyal to Western New York.
Baker was Arena Football League commissioner when Bon Jovi was owner of the expansion Philadelphia Soul. The team entered the AFL in 2004 and won the championship in 2008.
"All owners think that they're rock stars," Baker said. "This guy is a rock star, but to just measure him by that ... You shouldn't judge a book by its cover. By the time I go through with it, I looked at him as a businessman and not a singer."