The soon-to-open Buffalo restaurant Blood and Sand is choosing a new name after a St. Louis restaurant called Blood & Sand sued in federal court, alleging trademark infringement.
The Buffalo restaurant, at 333 Franklin St., has announced it would open Aug. 15. In a Facebook posting this afternoon, restaurant staff solicited suggestions for a new name. Joshua Miles, an owner, said the staff has gathered about six solid possibilities to choose from, and will settle on a new name soon.
The lawsuit, filed Wednesday in St. Louis, states that the St. Louis business owns the trademark to the name. It’s an upscale, members-only restaurant that specializes in “unique cocktails and dishes,” the suit says. It opened in 2011.
After talking to the owners of Blood & Sand, in St. Louis, "we have all determined at the end of the day that it would hurt both parties, in terms of individualism and individuality. So we are changing our name, and in the process of doing so," Miles said.
The process should be complete by early next week, and the Aug. 15 opening remains unchanged, he said. "Nothing is affected but the signs and a DBA."
The suit demands that the Buffalo restaurant stop using the name, choose another name and take other steps including paying damages. A customer alerted Blood & Sand ownership of the Buffalo restaurant in July 12, the suit says.