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Bills institute variable pricing for games

The Buffalo Bills have designated their games against division rivals New England and Miami as their most expensive contests for individual-game ticket sales, the team announced today.

The Bills for the first time have introduced variable ticket pricing for their eight home games. Games against San Diego, the New York Jets, Green Bay and Minnesota are designated as silver games. Two games – against Cleveland and Kansas City – are designated as bronze games.

Individual-game tickets for the Patriots and Dolphins games range from $130 for the best sideline seats to $68 for the least expensive upper-deck and end zone seats. That’s mostly $10 to $14 more expensive than the silver games and $31 to $20 more expensive than the bronze games.

The four silver games range from $58 to $112. The two bronze games range from $48 to $99.

The two preseason games range from $44 to $90.

There are 12 different levels of pricing for tickets at Ralph Wilson Stadium. Season-ticket holders in the middle of the lower bowl will pay $90 a game this season. The least expensive season tickets, in the upper deck, cost $260, or $26 a game. “The goal of variable pricing is to create a pricing structure that best reflects the market demand for all games,” Bills President and CEO Russ Brandon said earlier this year.

Individual game tickets will go on sale to the general public at 9 a.m. June 27. Group tickets will go on sale June 20. A separate individual-game presale for season-ticket holders is set for early June.

The Buffalo Sabres have used variable pricing for games since 2004. This is the first year in which the NFL is allowing all teams to put variable pricing on tickets. The Bills raised the price on season tickets this year for the first time since 2010.


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