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Hamburg Village considers marketing campaign

Research shows people like the small town feel of the Village of Hamburg, they think it offers a lot of activities, and they don’t think it is old or dated.

Drawing those people and others into the village can be done with an ad campaign involving business and village organizations, Village Board members heard during their work session Monday.

Jerry Lee and Steve Lingle of the Quilted Squirrel marketing firm in the village suggested the campaign that makes the most of the community that is quaint and family-friendly should attract those people who like those qualities and who will spend money in the village.

“The primary goal is to bring people in for shopping,” Lee said.

They suggested the village use the tag line “Come to discover, stay for the charm,” in marketing the village.

The slogan captures the concept of movement and events happening in the village, while encouraging people to come and see for themselves, they said.

They suggested producing a video promoting the village, and creating a micro-website, separate from the official village website, that would promote activities and business. Businesses also could offer a village shopper rewards or discount card program.

“Its sole purpose is to bring people into the village over and over and over again to shop,” Lingle said.

Board members were receptive, and members of the Economic Development Committee, Village Business Advisory Council and Imagine Hamburg were on hand for the presentation.

But Mayor Thomas J. Moses Sr. said the cost of the marketing campaign, $62,000, was steep.

“This is quite an investment,” he said. “We don’t have that kind of money.”

Lee and Lingle said the campaign could be phased in over several years and could be modified.

Also Monday, board members spent more than an hour listening to residents opposed to senior citizens’ apartments that have been proposed on Main Street.

ARR Holdings has proposed building 30 apartments in two buildings on a parcel near Lake Street. One of the buildings would be three stories, which neighbors say is too big for the lot. Jason T. Wujek of Long Avenue said he submitted petitions with 202 signatures opposing the development.

Village Attorney Edward J. Murphy said the Village Board plans to be the lead agency coordinating the environmental review of the project. The project needs variances from the Zoning Board of Appeals and approval by the Planning Commission and Village Board.