By Alan Pergament
The WBEN-AM simulcast on 107.7 ended at noon today after two years and the FM station is now back playing music and called itself "Buffalo's Alternative."
One of the station's slogans is "your home for new music discovery."
The station also is billing itself as "the New Alternative for a New Buffalo."
Even an old-timer like me recognized the first two songs -- The Lumineers' "Ho, Hey, I Belong with You" and Semisonic's "Closing Time" (which I'm told is 15 years old).
After that, I was a little lost. But probably not as lost as some people who had gotten used to listening to WBEN on the FM channel.
Entercom Radio officials said the station was stopping the simulcast after research determined that almost all of WBEN's audience was still listening on the AM station.
According to a release about the switch, Entercom has had success with the format -- which also plays music from artists such as Mumford and Son, Muse and fun. -- in other markets and research in the Buffalo market concluded listeners wanted an alternative music station.
The radio group said it is launching a national search for a program director for 107.7. The program director for an Entercom station in Portland, Mark Hamilton, was an adviser on the 107.7 launch.