By Alan Pergament
Channel 4 anchor Don Postles told viewers Friday night that sister station WNLO-TV will be adding a fourth hour of its morning program "Wake Up!" on Monday from 8 a.m. to 9 a.m.
My immediate thought was Channel 4 executives decided to end "Winging It!", the morning program that has paid segments in the hour on WNLO.
A quick check of my Time Warner Cable channel guide revealed that "Winging It!" is just moving from 8 a.m. to 9 a.m.
Postles didn't say who will be involved in the fourth hour of "Wake Up!" but as he spoke the station aired photos of Nalina Shapiro and Mike Cejka.
As Postles noted, the hour addition to "Wake Up" means the combined four hours airing on WIVB from 5 a.m. to 7 a.m. and CW23 (WNLO) from 7 a.m. to 9 a.m. makes News 4 the only local news department to have that much live local news in the morning.
Channel 2 starts "Daybreak" at 4:30 a.m. and ends it at 7 a.m. It repeats an hour of "Daybreak" at 7 a.m. on WNYO-TV.
I'm not sure WNY needs a fourth hour of "Wake Up!" but I can understand the reasoning for adding it to CW 23. The station is likely to get a better rating with its own news program that it has been getting with "Winging It" at 8 a.m. or a "Dr. Oz" rerun at 9 a.m.
More importantly, CW 23 will control the entire advertising inventory of the additional news hour. TV news, after all, is about making more money. You don't really think WNY needs 90 minutes of news in the early evening to cover the amount of news that usually happens here do you?
However, the 8 a.m. competition will be pretty steep for CW 23. It will compete for viewers with NBC's "Today" on Channel 2, the resurgent "CBS This Morning" on Channel 4 and ABC's "Good Morning America" on Channel 7, as well as cable news shows.
In another bit of morning news, Channel 7 General Manager Mike Nurse has confirmed that meterologist Mike Randall has signed a new multi-year agreement that he previously agreed to verbally.