Though Facebook bans children under 13, millions of them have profiles on the site by lying about their age.
The company is now testing ways to allow those kids to participate without needing to lie. This would likely be under parental supervision, such as by connecting children's accounts to their parents' accounts.
Like many other online services, Facebook prohibits kids under 13 because federal law requires companies to obtain parental consent if they want to collect information about those children.
Such information collection is central to Facebook. Every photo or status update a kid posts on Facebook could count as information collection. Many companies consider the parental-consent requirement too burdensome, so they simply ban all children under 13 instead.
But that ban is difficult to enforce. In many cases, parents themselves help children skirt it by setting up profiles for them and lying about their ages. There are an estimated 7.5 million kids under 13 on Facebook, out of more than 900 million users worldwide.
To James Steyer, the CEO of the nonprofit Common Sense Media,Facebook's discussions on permitting young kids to join is about expanding its audience -- and profits.
"With the growing concerns and pressure around Facebook's business model, the company appears to be doing whatever it takes to identify new revenue streams and short-term corporate profits to impress spooked shareholders," Steyer said in a statement.