Gov. Andrew M. Cuomo's $50 million advertising campaign to attract businesses to New York State is set to launch next week. The money will pay for ads around the country letting business owners know that New York is "open for business."
There is debate over whether that is money well spent.
The Manhattan-based agency that landed the contract to handle the campaign, BBDO, is certainly happy about the launch, as are many economic development agencies and other groups.
But not everyone is singing the project's praises.
"If Governor Cuomo really wanted to make New York "open for business," he could do it without spending a dime," writes the Suffolk County Liberal Report. "Just focus on cutting the three New York State business killers--taxes, regulations and eco insanity."
Cuomo has also vowed to pump $1 billion directly into the Buffalo economy in the form of incentives offered to companies willing to build or expand here. In his keynote address at The Buffalo News' Prospectus launch, M&T Bank CEO John R. Koelmel said the money presents the opportunity of a lifetime.
"We as a region need to get behind and help--and be part of what will be and must be a real success. We finally have a road map for sustainable success, and we just need to get after it," he said.
What do you think? Is this influx of money a good investment in Buffalo and New York State?