New York Knicks point guard Jeremy Lin has a frozen yogurt flavor.
Vermont-based Ben & Jerry's ice cream is selling "Taste the Lin-Sanity" at its Harvard Square shop, near his alma mater.
Ryan Midden, the company's manager for Boston and Cambridge, said in a story Friday on The Boston Globe's boston.com website (http://bo.st/AfctTm) the promotion includes an in-store basketball hoop where customers can try to win a $1 discount. It's continuing through Harvard's basketball season with some proceeds going to charity.
The vanilla concoction comes with lychee honey swirls and a fresh waffle cookie.
The company is known for celebrity flavors.