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Lane P. Montesano, retired marketing executive April 12, 1933 - Aug. 22, 2011

Lane Peter Montesano, a retired marketing executive and accomplished photographer who created the "Doors of Buffalo" poster, died Monday in his Snyder home after an illness. He was 78.

Born in Buffalo, Mr. Montesano was a 1952 graduate of Nichols School, where he excelled in sports, including football, hockey, and track and field. In 1992, he was among the six inaugural inductees to the school's Athletic Hall of Fame.

A veteran of the 10th Mountain Division, Mr. Montesano played hockey on the Army squad.

Mr. Montesano was a 1959 graduate of Cornell University, where he earned a bachelor's degree from the School of Hotel Administration. While at Cornell, he led the university hockey team to national prominence.

After college, Mr. Montesano worked in the field of hotel management before returning to Buffalo to begin a career in sales and marketing.

He worked for about 10 years in sales for Pitney Bowes, then later for about 20 years for EFS National Bank of Memphis, Tenn., retiring in 2007 as marketing manager for Western New York.

He also owned Wolf Views, a poster design company, for approximately 15 years. A photographer, he created the "Doors of Buffalo" poster in 1985, celebrating the city's architectural diversity and beauty. He also created a series of posters for independent educational institutions across the country.

Mr. Montesano was active in the community, where he coached little league soccer and hockey, and organized and ran the Eggertsville ski bus for more than 20 years. He was a member of Nichols School Alumni Board for many years.

A longtime blood donor, he was recognized in 1987 by the Buffalo Regional Red Cross Blood Services for having donated more than 15 gallons of blood in his lifetime.

His wife of 53 years, the former Diane Coffey, died in 2008.

Following her death, Mr. Montesano lived part of the year in Delaware with his daughter Elizabeth Roach and her husband, who is headmaster of a boarding school. There, Mr. Montesano served as a mentor to many students.

Survivors include three other daughters, Krista Peterson, Anne and Jennifer.

A memorial service will be held Oct. 10, at a time to be determined, in Westminster Presbyterian Church, 724 Delaware Ave., Buffalo.

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