Go-Daddy, the domain-name registration company known for its racy Super Bowl ads, is close to being purchased by two private investment firms for $2 billion to $2.5 billion, according to a person close to the deal.
A deal is expected by Tuesday, said the person, who spoke on condition of anonymity because the deal hasn't been announced.
The deal is being co-led by Silver Lake Partners and KKR & Co., according to the person. Private equity and venture capital firm Technology Crossover Ventures will be involved as a lesser partner. The person said GoDaddy had been looking to sell itself.
The Go Daddy Group Inc. was founded in 1997 by Bob Parsons, who continues to serve as its CEO. The privately held company, which is based in Scottsdale, Ariz., manages more than 48 million domain names. It also sells Web hosting services, site-building tools and other website-related offerings.
The company's ads for its eponymous domain registration website, GoDaddy.com, are known for featuring scantily clad women including Danica Patrick, a race car driver who is sponsored by the company.
KKR's interest in acquiring Go Daddy had been reported by the New York Post.