George Bruce Walk, a graphics designer whose work included an advertising package for the 1980 Lake Placid Winter Olympics, died Friday at his Grand Island home. He was 70.
A native of Phillipsburg., Pa., he moved to Buffalo in 1942, graduating from Hutchinson-Central Technical High School and the University of Buffalo.
He and his wife, Betty Burnett, later moved to New York City, where he joined the advertising firm of Sudler and Hennessey, working his way up to become its creative director.
He left the firm in 1975 to create his own firm, Bruce Walk Design, and developed a list of high-profile clients and advertising packages that included the 1980 Lake Placid Olympic Games, the Colgate-Palmolive Tennis Tournament, the Volvo Classic Tennis Tournament and the Equitable Life Insurance Amateur Tennis and Ski tournaments.
He later modernized his image and changed the name of his firm to Q and A Solutions to develop programs for computer graphics and animations.
He and his wife returned to the area in 2009 in retirement and moved to Grand Island.
He was a passionate mountain biker, and when one of his daughters was diagnosed with multiple sclerosis, he formed a team, "The Walk Riders," to raise money for MS research.
Mr. Walk sang with The Voices of Buffalo and many church and community choirs. As a member of the Community Church of Smoke Rise, Kinnelon, N.J., he sang at Notre Dame in Paris and in Bethlehem, Israel, on Christmas Eve. More recently, he sang with the Grand Island Community Chorus.
In addition to his wife, he is survived by two daughters, Louise Ellen and Jennifer Anne; a son, Bruce Burnett; two sisters, Jeannette Pease and Louise Carlson; and a brother, Paul.
A funeral service will be private.