Calvin Broadus to his mom, Snoop Dogg to most others and "Coach" to a group of inner-city kids partaking in his Snoop Dogg All-Stars football league -- whatever he's called, the rapper, hip-hop mogul, philanthropist and high-profile partier remains one of the most Zenned-out personages rap has yet coughed up.
You can see him of late anywhere from a hilarious cameo on the Disney Channel's "Big Time Rush" -- where he freestyled a holiday ditty about his grandmother -- to the pages of rap industry bible The Source. He also has been busy preparing a new album, "Doggumentary," which will hit the streets in March.
To fill up what must not be an abundance of free time, Snoop has taken to the road. He'll bring what is always a highly entertaining show to the Rapids Theatre, Niagara Falls, on Thursday at 8 p.m. Remaining tickets are available through Ticketmaster.
-- Jeff Miers