Fisher-Price has cut about 20 jobs at its headquarters in East Aurora.
The reductions were among less than 80 U.S. positions cut by Mattel, its California-based parent company.
The local job cuts were a combination of layoffs, elimination of open positions, attrition and retirements, said Brenda Andolina, a Fisher-Price spokeswoman.
The reductions stemmed from an ongoing review by Mattel of its business and its staffing needs, Andolina said.
"This decision was an extremely difficult one, particularly considering the impact this action will have on our employees and their families," Andolina said.
Fisher-Price has about 900 employees in East Aurora. Employees who lose their jobs will be offered severance benefits, outplacement services and other transitional support, Andolina said.
The job reductions were made at Mattel, American Girl and Fisher-Price, and took effect immediately.
In November 2008, Fisher-Price eliminated 70 jobs from its East Aurora work force, also a combination of layoffs, retirements, attrition and vacant positions. Those reductions were among about 1,000 positions that Mattel cut worldwide.
Fisher-Price each year hires additional customer service staff to answer consumer calls at its East Aurora offices through the holiday shopping season. This year the company expects to hire 150 to 175 full- and part-time employees for that work, which will run from next month to the end of January.
Mattel has owned Fisher-Price since 1993. Fisher-Price formerly had manufacturing operations in East Aurora but closed them in 1990. In subsequent years, the company's manufacturing operations in the towns of Holland and Medina were also phased out.