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On the Record / September 10, 2009

>Hires/Promotions/Honors

Fichte, Endl & Elmer Eyecare partner Dr. Thomas Elmer is currently featured on CNN.com with a video report covering his mission on Mercy Ships. Dr. Elmer rejoined Mercy Shipsfor a trip to Africa last October, and is planning another trip there this fall. Volunteering four times previously, Dr. Elmer has served on extended missions to Sierra Leone in 2003 and 2004, and Liberia in 2005 and 2006. He also traveled to Mexico with Medical MissionsInternational in 2007.

Fidelis Care, a government programs-based health insurance company, appointed Kim Sardina-Smith director, human resources, based in the company's Amherst regional office. She has more than 13 years of human resources experience, serving most recently as human resources/talent management manager at Rich Products for three years. She earned a bachelor's degree in business and a master's degree in business administration, both from Canisius College.

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>Company items

Reid Stores recently celebrated the grand opening of a new Crosby's convenience store in Albion. The Crosby's store, located at 14383 Ridge Road operates from 5:30 a.m. to 10 p.m., seven days a week. The location was formerly JP's Farm Market II.

Medical Care of Western New York reopened in the Parish Commons building at 656 Elmwood Avenue after a devastating fire November 7, 2007. Dr. Michael Calabrese and his staff are accepting new patients. For more information visit www.medicalcareofwny.com or call 883-0515

Athena SWC, a business improvement consulting firm, has partnered with Rochester-based Independent Fiduciary Consultants, providers of investment counsel to ERISA plan sponsors, individual trustees and fiduciaries, to market and launch an educational seminar campaign focused on best practices methodology's for reducing personal fiduciary liability and meeting compliance requirements.

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>Patents

Title: "Oral immunology using plant product containing a non-enteric pathogen antigen"

No.: 7,572,466

Inventors: Thanavala, Yasmin (Williamsville); Arntzen, Charles Joel (Ithaca); Mason, Hugh S. (Phoenix)

Assignee: Health Research (Buffalo); Boyce Thompson Institute for Plant Research (Ithaca)

Date issued: Aug. 11, 2009

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