AirTran, which flies out of the Buffalo Niagara International Airport, announced it will sell discounted seats through the middle of the fall, some as low as $39 one-way.
Other airlines quickly matched the fares on the routes where they compete.
The sale prices are in response to the dramatic slowdown in travel. It's Economics 101: raise demand by lowering the price.
But is it different this time? Will people travel, or are they just too frugal?
Will you splurge on a quick getaway?