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MasterCard Tries a New Tactic

Remember all those decadent MasterCard commercials, listing expensive luxury goods and their prices? They went sort of like this:

"Stiletto heels: $700. New haircut: $300. Private jet: $8 bazillion. Making everyone think you're rich at your high school reunion even though you're flat broke and living on credit and up to your eyeballs in debt: priceless."

Well, it seems the consumer backlash against recession-era materialism has them changing their tune. Now they're talking about using your MasterCard to buy groceries and shop at discount stores:


---Samantha Maziarz Christmann

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