How long did it take one of Channel 7's main anchors to say "7 News" on the first day of the return of the Eyewitness News theme and format?
Would you believe 10 seconds?
To her credit, Joanna Pasceri caught herself using the 7 News slogan at 5 p.m. and quickly changed it to Eyewitness News. You can't blame her for the misstep since saying 7 News is probably a reflex after five years.
However, you can blame Channel 7 for failing to identify the people talking about the importance of the Eyewitness News theme in a nostalgic piece that ran during the evening newscasts.
Were viewers supposed to guess who they were?
Bringing back the theme is a good idea. But the station also will need to improve its presentation if it wants to get more viewers back.
-- Alan Pergament