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Brand Loyalty

Consumer Reports said a majority of women are willing to give up brand name over-the-counter medications, eggs, milk and cleaning products in favor of less-expensive generics. On the other hand, they were least willing to part with brand-name pet food (29 percent), cosmetics (30 percent), personal care items (48 percent) and toilet paper (49 percent).

How about you? On what sorts of names and items are you willing to splurge? Why?

---Samantha Maziarz Christmann

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