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Joseph Mendelson Jr., retired owner of M&J Marketing <br> April 23, 1928 -- June 16, 2007

Joseph Mendelson Jr., retired owner of the advertising and public relations firm M&J Marketing, died Saturday in the Center for Hospice & Palliative Care, Cheektowaga, He was 79.

Mr. Mendelson began his career in New York City as a news writer and producer for NBC and CBS. He moved to the Buffalo area in the early 1960s to work as senior vice president of the advertising and public relations agency Weil, Levy & King.

Mr. Mendelson moved to Williamsville in 1975 and founded M&J Marketing later that decade. He worked for the firm until his retirement at age 69.

Mr. Mendelson's son, Joseph III, said his father most enjoyed the writing side of public relations and marketing.

"He was sort of a wordsmith," he said. "He always liked poetry and writing . . . and it carried over into his work."

Born in Brooklyn, Mr. Mendelson attended high school at New York Military Academy in Cornwall-on-Hudson and received a bachelor's degree from Union College in Schenectady.

During and after the Korean War, he served from 1952 to 1954 in the Army Counterintelligence Corps in Japan. After the war, Mr. Mendelson pursued graduate studies at the University of Buffalo.

Mr. Mendelson, an avid golfer, was a member of Brookfield Country Club for 25 years, his son said. In early 2006, he completed a more than three-year stint as a Literacy Volunteer with University at Buffalo international students. He was also president of the University Club, an athletic club in the Allentown area that experienced a devastating fire in the mid-1970s.

In addition to his son, survivors include a brother, Robert.

A memorial service will be at 11:30 a.m. June 28 in Unitarian Universalist Church of Amherst, 6320 Main St.

[CTHOMPSON]

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