The Variety Club of Buffalo raised $1,302,457 during the 45th annual Variety Kids Telethon on March 4, surpassing last year's total of $1,257,484.
"We went up a lot," said Kenneth E. Scibetta, president and chief barker of the Variety Club.
He said the amount raised was due to the hard work of thousands of volunteers and the generosity of the Western New York community, which came through even in tough economic times.
"It really gives kids hope for tomorrow," he said, echoing the theme of this year's telethon.
The telethon benefits Women and Children's Hospital of Buffalo, its Robert Warner Rehabilitation Center and other children's charities in the area.
The 12-hour event was broadcast live on WKBW-TV, Channel 7, from the Millennium Hotel in Cheektowaga.
Proceeds from the telethon will benefit the new Variety pediatric pharmacy at Women and Children's Hospital.
The Variety Pharmacy will include such features as "clean" rooms where medications are prepared in sterile conditions, bar-code technology to help prevent medication errors and a larger, more central location in the hospital.