A memorial service for J. Morgan Heussler of Elma, an insurance broker and World War II veteran, will be at 4 p.m. April 24 in First Presbyterian Church, 9 Paine Ave., East Aurora.
He died unexpectedly Thursday in Mercy Hospital. He was 83.
A native of Buffalo, he grew up in East Aurora after his family moved there in 1931. He attended East Aurora schools and graduated from Nichols School in 1941.
Mr. Heussler attended Bowdoin College in Brunswick, Maine. He left college to serve in the Marines during World War II as a radio operator, fought in the Battle of Iwo Jima and witnessed the famous flag-raising on Mount Suribachi. He returned to college after the war, graduating in 1948.
After graduation, he began his professional career with Fireman's Fund Insurance Co. in Boston. Mass. After several promotions there, he returned home to join his father in the family insurance agency, Heussler Insurance Service, which eventually merged with Armstrong-Roth-Cady Co., then Buffalo's oldest insurance agency.
Among Mr. Heussler's many interests were music, golf and woodlot management and harvesting. He was a proficient singer and played several brass instruments in local orchestras in Orchard Park and Brunswick, Maine.
He was a member of East Aurora Country Club, where he served as president in 1963, and was a founding member of the Crag Burn Club, serving as a director in the early 1970s.
Mr. Heussler's most significant interest, particularly in later years, was in woodlot management. He owned and managed woodlots in Western New York and Maine and enjoyed many hours cutting and delivering firewood. He served as president of the New York Forest Owners Association.
He was a lifelong member of First Presbyterian Church of East Aurora, serving in all church offices, in addition to fundraising and most recently serving as church historian.
His late brother, Donald, founded Heussler Helicopter Corp.
Surviving are his wife, the former Martha Burkhardt; a son, Davis; a daughter, Betsey Emerson; and a brother, Herman K. Jr.