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In a new direction Market Arcade ends relationship with art-film firm

The Market Arcade Film & Art Centre has ended its relationship with Emerging Cinemas, the New York City-based digital exhibition company that operated art films and documentaries on one screen for the past 14 months.

The partnership brought independent films that might not have made it to Buffalo otherwise, but sagging attendance and low revenue doomed the venture, according to Anthony Colucci III, the Market Arcade's chairman.

He said the film programming "unfortunately didn't draw the crowds they and we anticipated."

Emerging Cinemas relied on distribution of glossy, monthly programs along with newspaper listings and reviews to get information out about its programming.

Several film festivals were also presented, including indieWire Undiscovered Gems and Latin Beat.

"I think they expected the effort would have been more successful, and so did we," Colucci said.

Colucci said Market Arcade would remain committed to offering more than just commercial films. In the meantime, the city's only downtown moviehouse has become home to the theater company Road Less Traveled Productions.

The not-for-profit organization is also in discussions with the city, which helps subsidize the theater, to extend its relationship with the facility. The theater is operated by Dipson Theatres.

e-mail: msommer@buffnews.com

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