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Mod-Pac ties knot with The Knot

Mod-Pac Corp., moving to rebuild its short-run commercial printing business after losing its biggest customer, has been picked by The Knot to make some of the personalized products sold through its wedding shop.

Mod-Pac did not indicate how much business it expects to generate through its new relationship with The Knot, an online business that sells wedding supplies, books and magazines, as well as other Web sites aimed at teens, newlyweds and online dating.

"It's likely to start out smaller and grow," said Deborah K. Pawlowski, a Mod-Pac spokeswoman. "It really is going to depend on the success of Mod-Pac's sales."

Daniel G. Keane, Mod-Pac's president and chief executive officer, said the deal with The Knot is part of Mod-Pac's strategy to rebuild its short-run commercial printing business by forging relationships with other Internet marketers and other firms that resell personalized print products.

Mod-Pac's biggest customer, Web-based printed products marketer VistaPrint Ltd., told Mod-Pac last month that it planned to do all of its own printing work from its new factory in Windsor, Ont., beginning in September. VistaPrint accounted for 37 percent, or nearly $19 million, of Mod-Pac's sales last year.

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