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CELL PHONE NUMBER BOUGHT FOR $215,000

A Beijing man has paid $215,000 for the ultimate in lucky cell phone numbers -- 133-3333-3333.

The phone number was sold last week at an auction in the Chinese capital, newspapers reported Saturday.

Chinese tradition considers 3 a lucky number and groups of 3s even luckier. Though the number 8 is the luckiest, all Chinese cell phone numbers begin with "13," making it impossible to create a number with all 8s.

The Beijing Times and Beijing Morning Post didn't identify the buyer. Phone calls to the number Saturday were not answered.

Hotels, restaurants and other businesses in China regularly try to obtain phone numbers with groups of 8s. Those that can't get groups of 8s wind up settling for groups of other numbers.

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